NEWSLETTER - Winter 2014
Dear Callirobics' Customers
We are proud to announce that we are celebrating Callirobics 23rd Anniversary this year.
The past 23 years
have been a great experience and we hardly can wait for the next 23 years.
Callirobics’ success has to do with all our wonderful customers such as occupational therapists, parents,
teachers and seniors who use our adults program. Their word of mouth is worth more than any ad in any magazine
but the most important are all the kids who have been writing us such wonderful and heart warming letters. Look
in the next paragraph for clippings from some of the recent letters.I want to thank you again and let you know
that without your feedback, suggestions and ideas Callirobics would not be where it is today.
We constantly get questions that vary from how did Callirobics get started to how we pick the music and the shapes.
And of course the origin of Liora Laufer’s accent… So maybe the 23nd anniversary is a good opportunity
to answer those questions and some more.
The word Callirobics is made of CALLIgraphy and aeROBICS. The program was started in two adult
education centers in Sunnyvale California. Where students who dropout from high school returned to complete their education.
They had different
reasons to want to work on their handwriting. However, the two most commons were; the desire to be able to write in cursive
and to have a mature looking handwriting. At this stage of their life practicing penmanship was out of the question. It was
a combination of insecurity for not being sure if they write the letters correctly and the fear to be ridiculed for having
such immature handwriting. Naturally, when the shapes were introduced to them, it was of a great relief. All they needed to
do was to practice different shapes. To their and my surprise, improvements in their handwriting followed immediately,
accompanied with better work habits, better memory, concentration and most of all great boosts to their self-esteem. The
music, which was introduced later on, added fun, rhythm and opened an opportunity to do very well for participants who had a
strong auditory preference.
The music themes that were chosen for each of our programs had a purpose. In general, the music needs to relate to
the targeted age group. The young ones got popular children melodies, while the adults got music that reflects their era
i.e., from the 20’s, 30’s and 40’s. Also, the exercises are arranged into two groups, each consists of
an identifiable graphic form. The first group consists of straight lines and angles. They are intended to increase
persistence, determination, and the ability to concentrate. The music accompanying the exercises is up beat and has a very
clear tempo. The second group of exercises consists of curved and rounded strokes. These are intended to achieve inner balance,
relaxation and fluidity of thought. Here, the music accompanying the exercises is calmer, relaxed and, most important, slower.
Choosing titles for the exercises was also tricky. That’s why I could appreciate it when one day as I was sitting and
agonizing about a title for one of the exercises, my son walked by, took a look and said: “Mom, that looks like
caterpillars hanging on a
tree”…and the rest is history (Exercise 2 in the 7-14 program). Now, we get plenty of creative names from our
very loyal young customers.
Well, so the last thing that is left is to find out from where this accent of Liora is coming from? Interestingly enough
when my musician suggested that I narrate Callirobics audio, I was very reluctant because of my accent. Lo and behold I soon
found out that in fact the accent is one of the attractions in our tapes. We get calls from teachers and occupational therapists
that would like to find out for their kids from where am I. Well, I was born in Israel and lived there for 29 years until
moving to the US with my family. I guess my Israeli accent will always be my trademark.
Please feel free to send us your comments and photographs!
We welcome your input! Please write:
Charlottesville, VA 22906,
or send us e-mail: email@example.com
Callirobics ABC, Learning Letters to Music
is ideal for the beginner writer to recognize the letters of the alphabet
through a fun, stimulating stress-free activity.
Cathy Bollinger is returning with a song for each letter. The songs are
short, funny and easy to memorize. They are a powerful tool in providing
auditory association with the letters, rhythm, concentration and creativity.
If you have any questions or comments,
please e-mail us at firstname.lastname@example.org.